Let’s be honest: running a small business already comes with a thousand moving parts. The last thing most owners want to think about is their website. But the truth is a simple, clean website can be one of the hardest-working tools your business has. No nerdy tech talk needed. Just the basics that make a real difference.

We’re living in a digital era where almost everything we consume online is filtered, ranked, and recommended by AI — from search results to products, news, videos, and even local businesses. For companies trying to stay visible online, understanding this shift isn’t a luxury anymore. It’s survival. Read more here: